about alexander.
My name is Alexander Payne, and for the last 10 years, I’ve been helping brands tell their story. After graduating from Lake Erie College with a degree in marketing, I’ve had a number of different roles on both the marketing and design side of things. Learning not just how to craft impactful messages and imagery, but how to deliver it to audiences where they’re most likely to engage.
As an experienced leader, I’ve served as an owner, board member, director, and manager. Helping organizations determine their long-term marketing strategies and developing talent along the way.
Below, you’ll find an extensive breakdown of the current and former roles that I’ve held. If you have an interesting project or role and are looking for someone to tell your story, please don’t hesitate to reach out.
experience.
Marketing/Creative Director
Pelogy
Oct. 2023 - Present
• Develop and execute marketing strategies for financial, nonprofit, and religious clients to drive brand visibility and lead generation
Marketing Director
Suracy Insurance
Jun. 2020 - Feb. 2023
• Generated an average of 257 leads/month through integrated marketing campaigns, contributing to over $4 million in revenue growth
• Spearheaded partner marketing initiatives acquiring 2,000+ new customers and generating $1.9 million in premiums
• Directed marketing efforts to secure conference partnerships that generated over $250k/month in revenue
• Created social media campaigns, achieving 50,000+ engagements and growing Facebook followers by 950+ in less than six months
• Expanded email subscriber lists from 9,000 to 20,000+, with average open rates of ~30% and click-through rates of ~4%
• Produced high-performing written content, averaging 1,000+ page views per article, boosting brand awareness
• Led the rebranding of Suracy Faith and designed all marketing materials across all Suracy brands and partnerships
• Managed marketing budgets of over $300,000, optimizing resource allocation to maximize ROI
Assistant Design Manager
Futuri Media
Dec. 2018 - May 2020
• Managed a team of 15 designers and editors to produce high-quality marketing collateral for top-tier media companies
• Developed style guides and SOPs to streamline processes, enhancing team efficiency and output quality
Owner
Hello Mammoth
Jan. 2017 - Jan. 2020
• Led marketing efforts for NAMI Geauga’s fundraising events, driving a 129.6% YOY increase in donations
• Built high-performing websites, generating hundreds of leads and over $30k in annual sales
• Developed an online store featuring 60+ original products, resulting in 10,000+ items sold
• Provided a range of services including content creation, demand generation, graphic design, and social media management for clients
NAMI Geauga
May 2019 - Jul. 2019
• Provided strategic guidance to achieve organizational goals, helping secure financial resources and partnerships
• Assisted in developing and executing marketing strategies that expanded the nonprofit’s reach and community engagement
Board Member
Marketing Consultant
Self-employed
Sep. 2016 - Jan. 2017
• Developed a GTM strategy for White Lotus Interactive’s first video game launch, XING: The Land Beyond
Digital Marketing Specialist
Mobile Medical Corporation
Sep. 2015 - May 2016
• Managed email marketing campaigns using Mailchimp, increasing open rates by 85.7% and expanding subscriber base by 19%
• Enhanced social media presence, growing Facebook likes by 417% and Twitter followers by 26% through targeted content strategies
skills.
marketing.
Buffer (2 years), Google Ads (6 years), Google Analytics (6 years), Hubspot (2 years), Jotform (6 years), Looker Studio (2 years), Mailchimp (7 years), Sendgrid (3 years), SuperMetrics (2 years), SurveyMonkey (2 years), Unbounce (4 years), Zoho Marketing Hub (3 years)
design.
Adobe Illustrator (7 years), Adobe Photoshop (7 years), Affinity Designer (6 years), Affinity Photo (6 years), Affinity Publisher (5 years), Microsoft PowerPoint (5 years), Squarespace (7 years), WordPress (4 years)
media.
Adobe Lightroom (9 years), Adobe Premiere Pro (2 years), CapCut (2 years), Luminar (8 years), Studio One (5 years)
certifications.
Bing Ads Accredited Professional
Google AdWords
Google Analytics
Hootsuite Platform
Hubspot Content Marketing
Hubspot Email Marketing
Hubspot Growth-Driven Design
Hubspot Growth-Driven Design Agency
Hubspot Inbound
Hubspot Social Media
SEMrush SEO Fundamentals
education.
Lake Erie College
May 2013
Bachelor of Science - Marketing